내돈내산 What does 내돈내산 mean in Korean?
Meaning
“I paid for it myself.” Reviewers use it to show a post is honest and not sponsored.
You’ll see it everywhere in Korean reviews, YouTube titles and Instagram hashtags, because readers have learned to be suspicious of paid ads.
Where it comes from
내 돈 주고 내가 산“I paid my own money and bought it myself”
내돈내산The first syllable of each word. Koreans love shortening phrases this way
Examples
광고 아니고 내돈내산이에요.
This isn’t an ad. I bought it with my own money.
A: 이거 협찬이야?
B: 아니, 완전 내돈내산이야. A: Was this sponsored?
B: No, I paid for it myself.
B: 아니, 완전 내돈내산이야. A: Was this sponsored?
B: No, I paid for it myself.
내돈내산 후기만 믿어.
I only trust reviews from people who paid for it themselves.
Grammar tip
내돈내산 works like a noun or a label in front of another noun.
내돈내산 후기 · honest, self-bought review내돈내산 템 · something I bought myself#내돈내산 · a very common hashtag
Check yourself
Why do Korean reviewers add #내돈내산?